Laurel Wentz, “Cola War's TV Extravaganzas: Brosnan Steals Coke's Heart,” Advertising Age, 2 November 1987, pp. 3, 72.
Laurel Wentz, “Pierce Holds a Special Spot for Diet Coke,” Advertising Age, 2 November 1987, p. 72.
Bob Garfield, “Ad Review: Sterling's Ad Fails to Cash in on Bond,” Advertising Age, 20 March 1989, p. 76.
Kevin Cote, “Philips Plans Bond-ing Effort,” Advertising Age, 17 April 1989, p. 66. Product placement by Philips and Phillip Morris in Licence to Kill.
Marcy Magiera, “Big Bond Market: Bud, ‘USA Today’ Tie into New Film,” Advertising Age, 10 July 1989, p. 54. Listing of various product promotions tied in with Licence to Kill.
J. P. Cortez, “Electronic Spying,” Advertising Age, 26 November 1990, p. 30. About a Highland Superstores advertising campaign featuring the character of Q.
Jeff Jensen, “MGM/UA Gerry Rich,” Advertising Age, 24 June 1996, p. S37. An article on MGM/UA's marketing president, noting the relaunching of the “Bond franchise.”