T. L. Stanley, “New Bond Gets Sporty New Beamer,” Brandweek, 30 January 1995, p. 9. Reports on BMW's tie-in with the film Goldeneye.
“Building Blocks,” Brandweek, 26 June 1995, p. 24. Notes Yves St. Laurent's cosmetics tie-in for the film Goldeneye.
“Citgo, MGM spy tie-in linked to Bond's ‘Goldeneye’,” Brandweek, 10 July 1995, p. 12.
“Newswire,” Brandweek, 18 September 1995, p. 8. Notes MGM/UA's cross-promotion for Batman and the James Bond videos.
“MGM/UA Sweepstakes Back James Bond Video Assault,” Brandweek, 18 September 1995, p. 8. A report on MGM/UA's “Licence to Thrill” sweepstakes, tied-in with the re-release of the first eight James Bond videos.
“GTI, Suncoast Form Promotional Bond — James Bond,” Brandweek, 20 November 1995, p. 14. GoldenEye phone card sweepstakes.
“MGM's Breakthrough Infomercial,” Brandweek, 24 June 1996, pp. 14+. Beth Bornhurst is vice-president of market development for MGM/UA, and created the “MGM/UA Presents… James Bond” infomercial.