In 2016 Edmund Weil (who is related to Ian Fleming) and his wife Rosie Stimpson teamed up with bar industry legends Bobby Hiddleston and Mia Johansson to open Bar Swift in Soho's Old Compton Street. Edmund and Rosie have an exemplary track record in hospitality, having previously opened Nightjar and Oriole, both of which are listed in The World's 50 Best Bars. Likewise, over the years Bobby and Mia have built a reputation as purveyors of some of the world's finest cocktails, having worked previously in globally renowned venues such as Milk & Honey, Dead Rabbit and Callooh Callay.
The combination of beautiful and welcoming interiors, outstanding hospitality and delicious and innovative cocktails have seen this Soho hotspot take home “Best New Bar” at the Time Out London Bar Awards as well as the much coveted “Best New International Cocktail Bar” at Tales of the Cocktail 2017, all within a year of its opening.